Bridging Cultures through Design!

Written by Gul

April 3, 2024

Last month, our Design Factory students had the privilege of hosting their counterparts from Hannam University for a 10-day immersive experience at Brunel University London. Together, they tackled design challenges, learned from industry professionals, and explored company headquarters.

From January 16th to 25th, Design Factory London played host to 13 students from Hannam University in Daejeon, South Korea, who joined forces with a dozen Brunel students for an intensive 10-day collaboration. This partnership culminated in an exciting venture at Chelsea Football Club, where, as part of the esteemed Design Factory network, they tackled dynamic design challenges for globally recognized companies and brands. Alongside successfully completing a recruitment challenge for The Big Issue magazine, the students had the invaluable opportunity to glean insights from industry experts at Chelsea Football Club, Microsoft, and tms (The Marketing Store), the creative minds behind McDonald’s’ Happy Meal toy branding.

  Students working on their Design Factory Challenge at Brunel

As part of their learning and cultural exchange, the students visited Tower Bridge and a fish and chip shop in Uxbridge.

Ryan Smith, Project Manager for Design Factory London, said: “We had an unforgettable 10 days hosting the students from Hannam University, and their unique perspectives created a truly enriching experience.

“We encourage international collaboration through our network of partners and hope to take some Brunel students to South Korea this summer.

“Enabling students from all courses to participate in Design Factory fosters multidisciplinary collaboration and innovative thinking.

“The challenges provide a priceless learning experience, as well as a unique opportunity to tackle real-world predicaments.”

 Design Factory London’s Project Manager, Ryan Smith, speaking to the students

Brunel’s Vice-Chancellor and President, Prof Andrew Jones, welcomed the students from Hannam University and expressed his pride in Brunel’s global reputation and track record in design. “Design Factory is a global exchange and an important part of what Brunel is involved in around the world and internationally,” he said.

“Design is one of Brunel’s major areas of reputation, and the links that Design Factory London has with numerous global companies with headquarters in London provide students with rare opportunities and access to renowned businesses and brands.

“As well as learning from industry professionals, the challenges and activities that Design Factory London facilitate allow students to showcase their product design skills and creativity while networking and collaborating with students from around the world.”

    Prof Andrew Jones welcoming the South Korean visitors to Brunel

Heathrow Challenge 2023

Heathrow Challenge 2023

Heathrow Challenge 2023, where MA students from Brunel Design School teamed up with Business students from HAMK Design Factory in hashtag#finland for a diverse Design Factory Challenge.

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